Guidelines for Influencers

Izonetworks Guidelines for Influencers

In the interests of fairness and full disclosure, Izonetworks is committed to letting the public know when we, and the influencers who work with us, publish content that is sponsored and/or influenced by a brand.

The following guidelines are intended for all influencers working with Izonetworks on any brand, advertising, sponsorship or promotion campaign. These guidelines apply whenever a creator receives compensation of any kind or value in connection with any brand, advertising, sponsorship or promotion campaign, including but not limited to a cash payment, products and/or access to an event. These guidelines are based on The FTC’s Endorsement Guides, which we take very seriously, especially as brands and advertisers are increasingly engaging social media influencers to promote their products or services.

Guidelines

• It is always appropriate to include an explicit disclosure indicating that content is associated with a brand, advertising, sponsorship or promotion campaign, unless the content clearly conveys that the creator is being compensated for the content in connection with such campaign.
• All disclosures must clearly state the relationship between the brand or advertiser and the creator. Examples include prominent use of words such as “Ad”, “Sponsored”, “Advertisement” and/or “Paid”.
• The form of disclosure (spoken, written, or placed in content) may vary depending on the content type and platform. Izonetworks may provide influencers with specific disclosure language and placement instructions when participating in campaigns.
• Disclosures should always clarify the creator’s relationship with a brand or advertiser, never hide or obscure it.
• Influencers should also review our Terms of Use and the specific disclosure requirements of the platform where they publish content, as those rules may impose additional or different obligations. In cases of conflict, the platform’s rules will control.

Last updated August 25, 2025